"Ready to Become an ICON in the Midwest?"

Step into the Spotlight with USA ICON Midwest Region!

From the vibrant cities of Illinois to the rolling plains of Kansas, from the Great Lakes of Michigan to the picturesque prairies of Nebraska, the Midwest is home to intelligent, confident, and iconic young women like YOU!

Whether you're representing Illinois, Kansas, Missouri, Nebraska, North Dakota, or any of the other dynamic states in the region—this is your chance to shine and show the world what makes you an ICON.

Join the journey to the crown and showcase your intelligence, confidence, optimism, and nobility—because at USA ICON, we believe every girl has what it takes to be iconic, on stage and in life.

Your next iconic chapter starts now! Are you ready to bring your Midwest brilliance to the national stage?

Apply and claim your spot today!

Awarding states

Illinois, Kansas, Missouri, Nebraska, North Dakota

South Dakota, Minnesota, Iowa

Wisconsin, Michigan, Indiana, Ohio.

Midwest

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INFO PACKET

CONTACT DIRECTOR

Kansas City, Missouri

April 26 & 27, 2025

mIDWEST Director

CENCHEL BLACK

With over 20 years of experience in the pageant industry, Cenchel Alexandria Black is a respected mentor. Known for her ability to uplift and inspire, Cenchel is dedicated to helping women shine both on stage and in life. Cenchel's personal success in pageantry is a testament to her dedication. Throughout her career, she has earned multiple titles, runner-up positions, and accolades in talent, congeniality, and evening gown competitions. Her vast experience has equipped her with the insights to guide contestants in showcasing their intelligence, confidence, and authenticity.In addition to her personal accomplishments, Cenchel has served as a Director and Image Director on the board of a state pageant for three years. During this time, she coached and trained contestants, leading many of them to victory and showcasing her expertise in preparing young women for success.Alongside her work in pageantry, Cenchel is a renowned makeup and hair artist specializing in bridal artistry in the Kansas City area. Her blend of creative talent, extensive pageant experience, and commitment to excellence makes her a dynamic force in the industry, dedicated to uplifting the next generation of pageant winners.